We’re building a world where a natural, nutrient dense diet with all the nutrients your body needs is seamlessly available to you. Anywhere on earth.
We believe in sourcing nutrients from high quality, natural, nutrient dense foods. We believe these ingredients provide the body with nutrients in their natural forms for the greatest bioavailability and digestibility.
Great nutrition should be simple to access, fast to make and easy to take with you. This is why we design our products to fit seamlessly into your daily lives, with innovative design features that are fun to use and extremely practical. This has helped our products be used across the world by a wide range of amazing people. From children to students, parents, busy professionals through to Olympic athletes and world record holders.
We’re building a world where a natural, nutrient dense diet with all the nutrients your body needs is seamlessly available to you. Anywhere on earth.
We believe in sourcing nutrients from high quality, natural, nutrient dense foods. We believe these ingredients provide the body with nutrients in their natural forms for the greatest bioavailability and digestibility.
Great nutrition should be simple to access, fast to make and easy to take with you. This is why we design our products to fit seamlessly into your daily lives, with innovative design features that are fun to use and extremely practical. This has helped our products be used across the world by a wide range of amazing people. From children to students, parents, busy professionals through to Olympic athletes and world record holders.
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Make a positive difference at extreme scale
More than 2 billion people, approximately one-third of the global population suffer from deficiencies in essential vitamins and minerals. One in three adults out of 1.5 billion people are estimated to be prediabetic.
To make a positive difference to humanity we need extreme scale. Headquartered in New Zealand, we are designing a highly innovative and efficient manufacturing process that we believe can be scaled to have a positive global impact.
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We believe that to be ultimately effective in our goal, we must provide a person with dietary quality that is in line with the leading scientific recommendations at a total cost equal to or lower than today's food supply chain.
This includes the total cost of at home food preparation, including grocery expenditure, travel and energy costs, personal time and food waste. Ultimately, we aim to provide a nutritionally complete diet from natural ingredients at a lower price than today's food model.
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