We have achieved this through our continual pursuit of improvements across design and manufacturing. This change is retroactive and applies to any of our meal ranges with a manufacturing date of November 1st 2021, and later.
We have always taken a conservative approach to our products’ Best Before Date and Expiry Date. This approach has allowed us time to conduct our real-time shelf-life studies and attain the data needed to achieve this decision.
We can also say that this is the first significant milestone on a pathway that will see us further increase the shelf life of our meal range in the future while protecting the nutritional value and flavour of our natural ingredients.